What we say

Our people regularly provide input and content to industry publications and event organizers to share their latest insights.

The first rule of running any business is “understand your customer”… so what’s up with IT?

Understand thy customer! It’s not just a business rule, it’s a commandment. From the very first fruit stand to the most sophisticated tech company, the customer relationship has been, and always shall be, the single greatest success factor. Anyone who thinks otherwise is probably busy writing their own business obituary. Which brings us to an important point. What’s up with IT?

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Viewing I.T. as a Profitable Business Unit

In the big picture, IT eventually won’t matter, at least in this sense: we’ll one day think about IT infrastructure as much as we think about the power plants that make the electricity for our juicers when we plug it into the socket. It will still be important; but it will be simple and expected.

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Are you skeptical of IT as a service?

What image does IT bring to mind? Perhaps it's a bunch of folks with pocket protectors and tool belts in a basement answering questions from confused employees, or maybe it's a data center packed with rows of servers, switches, RAID arrays and other hardware.