Rens Troost

Rens is a guy you need to meet. His vision and ability to translate your needs into reality astounds our clients and teams alike. He is fast, detailed and nimble. To him the next challenge is a joy not a burden.

He’s got a solid background, too. Across more than two decades as a senior IT executive at leading financial services firms, Rens has earned his reputation for bringing together stakeholders, and aligning IT capabilities with business needs.

Rens came to Virtual Clarity from UBS, where as Executive Director he led architecture and design for the company’s global infrastructure organisation, and oversaw initiatives ranging from the introduction of Linux and virtualization to post 9/11 IT business continuity. His first-hand experience as an IT leader in the banking sector means he is in high demand amongst Virtual Clarity’s clients.

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Cloud technology - enabling things that would never have been possible before

In their recent Cloud Leadership White Paper, Solutionize Global published a new set of perspectives from experts in the field, including myself, focusing on the impact of cloud adoption and associated technologies.

They stated that “cloud technology is an enabler for industry and individuals to do things that would never have been possible before”; I agree and believe that, with expert guidance, cloud technology can deliver significant value to your organization.

So, does this situation now create the enabler for digital transformation?

Digital transformation has been a hot topic for several years and is finally starting to gain momentum in the largest and most established companies in the financial services sector. However, transformation can mean many things, which are not necessarily all advantageous.

Some organizations see 'lift and shift' to the cloud as a transformation. Though this may deliver benefits, it is hardly transformational. Superficial transformations won’t fool your customers if the substance and processes aren’t in place to back them up. Changes to operating models, that will change the way staff work and interact with each other, as well as with partners and customers, are vitally important elements of any transformation. Technology may be an enabler, but it is only part of the story.

If done right, digital transformation can help your business to introduce appealing new digital services to your clients, as well was forge partnerships to open new markets. An example of digital transformation in action is the recent launch of the Apple card, an innovative new consumer credit product in partnership with Goldman Sachs.

For an initiative like this to succeed, it is essential to -

  • have a relentless focus on the customer (the value proposition, the experience and the digitally delivered journeys)
  • employ end-to-end execution that breaks traditional silos and allows the business, application development and cloud infrastructure people to work together in new, effective ways
  • lead from the front, building the change within your lines of business and business-aligned IT
  • involve the entire IT value chain that underpins the new services, to avoid creating pressure points that drive cost, risk and instability where new digital technology meets the core systems that run your business

It is great to see a wide range of perspectives in the Cloud Leadership paper. However, I truly believe that “it’s all very well to play with interesting technology, but to make a meaningful change you must change how people work: this means operating model transformation. Only then can you take advantage of the digital opportunity. Anything less...lipstick on the pig.”

Virtual Clarity is expert at helping organizations to transform at scale and take advantage of new digital technology. For more information on how we can help you, email